Firms admit losses or even cut ties with Israel

The chief executives of food chains McDonalds and Starbucks have admitted that the global boycott of their stores and products because of the firms’ support for Israel is hitting their profits. McDonalds in Israel provided free meals to Israeli soldiers participating in Israel’s mass slaughter of Palestinian civilians, while Starbucks has sued a union representing some Starbucks workers – the firm has engaged in union-busting efforts – for a post on the union’s social media account expressing solidarity with Palestinians in Gaza.

Other firms have suffered similarly and have even cut ties with Israel because of widespread grassroots anger over the genocide in Gaza. Swiss-based shipping firm Kuehne & Nagel has ceased transporting materials for Israeli weapons firm Elbit Systems and Japanese giant Itochu has announced it will end all collaboration with the same Israeli firm by the end of this month, citing the International Court of Justice’s damning findings against Israel last month in the case brought by South Africa.

January also saw controversy in Ireland after Dublin airport closed its Starbucks but continued to sell the firm’s products under a different brand.

The longstanding ‘boycott, divestment and sanctions’ (BDS) campaign of peaceful resistance to Israel’s apartheid and illegal occupation rattles Israel to such an extent that it set up a specific government department to combat and discredit it. Now, with the Houthi blockade of Israel-bound shipping hitting Israel’s economy, BDS is biting even deeper.

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