I was just in the chemist shop, waiting for a prescription to be filled. I became aware of a customer behind me, asking an assistant if she had anything to help with insomnia. She said she was very, very stressed, and having trouble sleeping. I am not a psychologist (and in fairness nor was the shop assistant), but the lady was clearly not in a happy place, psychologically. So did the shop assistant at least suggest that the customer pop in to see her GP to find out if there was anything they might recommend?

Did she f***. She sold her some f***ing valerian pills!

It's like calling a crisis hotline and being told "It's probably nothing. Have you tried a nice cup of hot chocolate?"

It's bad enough that pharmacists are allowed to sell snake oil from the same shelves as real medicines. In a sane world any pharmacist caught doing this would be instantly deregistered. At the very least, staff should be instructed to err on the side of caution in the case of any ailment with a potential psychological component. The above conversation should have gone something more like this:

"Do you have anything for insomnia?"

"Yes, we do. This is a mild sedative. For anything stronger you'll need to see your doctor, which would be a good idea anyway if it's a persistent problem. And this here is a medieval folk remedy. Might do you some good. Might do you harm. No solid evidence either way. In fact I've no idea why we stock it. Given there's nothing to recommend it beyond uninformed heresay, you'd be a fool to try it."