The jewel in Coffs Harbour's cliche crown is still putting out the red light for any real estate agents in need of discreet, high-class services, after rejecting suggestions that a news story requires more than one source before it can be considered journalism.

The Advocate's advertorial editor-in-chief, Mr. Earnest Hardwicke-Goodge said he was disappointed by so many readers mystified as to why the unchanged ownership of prime CBD graffiti canvas was considered newsworthy.

"The continued presence of readers is a regrettable distraction from our core business of connecting advertisers with other sophisticated, consensual, like-minded advertisers," Mr. Hardwicke-Goodge said. "Unfortunately, despite filling any unsold advertorial space with the most unreadable tripe imaginable, we've been unable to shake them off."

Mr. Hardwicke-Goodge said that while an upcoming series of particularly nauseating stories of wholly uninspiring local people doing utterly unremarkable things had the potential to turn the situation around for the paper and it's key stakeholders, he urged any remaining would-be readers to remember one simple rule: "If you're not looking to scam or be scammed, just put the paper down and walk away; it's not for you."