Google ranking the switched-on-edness of regions by counting subscriptions to Google services is about as meaningful as British American Tobacco running a Healthy Towns Award by counting sales of low tar cigarettes.

If anything, the use of Google services should be considered inversely related to technical literacy. It's the 21st-century equivalent of selecting software based on whether it comes in a shrink-wrapped box with a Microsoft logo on the front; you haven't a clue what you're doing but feel safe with the herd.

Yes, the population of Coffs Harbour is generally scandalously ill-informed when it comes to technology, but the fact that relatively few have been suckered into buying classified ads from Google should be seen as the silver lining.