I can hardly hear myself think for the sound of champagne corks popping along the Coffs Coast. It's fitting that such a diligent recorder of "prestigious" industry awards should finally receive one of their own. The Advocate's strong editorial integration with its advertisers has long been a distinguishing feature of this publication, and it's gratifying that it finally feels able to indulge in brazen celebration, now that editorial independence has been shot, stuffed, and mounted in the trophy cabinet. I look forward to many more years of the fruits of advertising and editorial working closely together, if only because "no junk mail" signs appear not to apply in this instance.