Ever seen or heard or otherwised experienced a work of art that deeply touched and transformed you? Well, you can banish those often awkward and uncomfortable feelings and remain staunchly unmoved by just reminding yourself that you are merely engaged in consuming the products of the creative industries. Purchase it, maybe rate it or provide some customer feedback, then move voraciously ever onward to the next product.

As the brilliant Tressie McMillan Cottom says, as soon as we adopt neoliberal language, we limit ourselves to arguing for neoliberal outcomes.