The packaging for the Coles "Smart Buy" non-brand of "Choc Coated Ice Creams" features a photograph of said product lying on it's side, with a corner taken off, on an otherwise completely featureless white box. The striking thing about this design is that running alongside this illustration of what you can expect from the contents, in a tiny font, are the words "Serving suggestion".

Who made the suggestion? Yoko Ono? "You are alone in a large, completely bare white room. You take a bite from your ice cream and place it delicately on the floor. Breathe. Then you go home."